The Client:
We have been working with Me and My Golf for over 8 years. Starting from simple optimizations, now maintaining, A/B testing, rewriting with Gutenberg, and providing adequate tools for succesful business. The coaches create excellent content and help tens of thousands of golf appreciators around the world to improve their game, which has created a strong and growing community around the brand including on social media. Combining it with professionally made technical stack and marketing strategy provides a great formula for success.
The Approach and Challenges:
Notable aspects of the project included:
- iOS app
- Android app
- Complex data structure
- Memberships area, plans with free trial
- Custom built ReactJS-based mambers dashboard
- CDN integrations
- CRM and advanced marketing tools
- GA4, FB pixel
- Advanced analytics and ROI data with Mixpanel
- Livechat
- Gift cards functionality
- custom plugin: Core functionality
- custom plugin: Custom block
- custom plugin: Tracking
- custom plugin: Subscriptions
- custom plugin: Shop
- custom plugin: Contacts (CRM integration and automations)
- custom plugin: Comments
- Push notifications
- Jenkins integration and related automations
- Recurly integration
The platform is constatly improving based on data-driven decisions in terms of tech stack and UI/UX. We also casually perform A/B testings and usability tests, gather both quantitative data and qualitative feedback. It helps optimize various parts of the platform from conversions to lead-generating page layouts and CEO.
Homepage view
Coaching plans
