A storefront replatform with no traffic gap

Atlas CommerceRetail2023

Eleven years of URLs, a catalogue nobody fully understood, and a peak season that could not move. We migrated category by category behind a routing layer, so traffic shifted without a redirect map anyone had to trust.

The problem

Placeholder narrative. Replace with the real account of what the client came to us with, what constraints shaped the work, and what was actually at stake commercially.

What we built

Placeholder narrative. Replace with the architecture decisions worth defending, the trade-offs taken, and the parts a technical reader would want to interrogate.

Where it landed

Placeholder narrative. Replace with measured outcomes only — every figure on this page needs to be one the client would confirm.

What shipped

  • Eleven years of URLs mapped
  • Category-aware routing layer
  • Peak-season load rehearsal
  • Zero-downtime cutover

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