The Client:
A well established local producer in the beauty products had an old WooCommerce website with poor performance and converisons, selling mostly from brick and mortar. After the audit and discussion with our experts both on business and technical sides, appropriate solutions have been agreed upon and implemented to boost the e-commerce side of the business, putting accent on performacne, usability, as well as Facebook and Instagram shops integrations and marketing solutions.
The Context and Approach:
Based on the clients business needs, the extra fast website with multichannel sales integration and additional features has been created using WooCommerce Full Site Editing environment. custom theme, native and custom blocks, including on shop and filters, cart and checkout. A customoptimization plugin was built and added to Novembit stack, that provides additional functionality, such as deferring contain scripts and preload for certain blocks content.
- 13 templates and template parts
- dozens of custom pages
- omnichannel integrations and centralized management
- online video courses functionality
- customized Loyalty Program with points system and free gifts
- complex forms with conditional logic
- advanced tracking and analytics
- custom category-category product filters
- Facebook shop and Instagram shops (shoppable posts) automation
- complex shipping tables and order tracking setup
- custom GA4 advanced integration
- Novembit translation framework adaptation
- WebP image format automation
- other marketing tools and related automations
- Structured data/rick data best practices implementation
- and much more
The Challenges:
Moving data and domain properties from an outdated website has some additional challenges. In case of NE Beauty, there were over 800k URLs indexed and shown on Google Search Console that had 5xx errors showing, hindering any SEO efforts by the marketing team. Simple redirects and removal requests could not do solve the issues with it took a complex of measures and persistence. Another challenge in kepping up with the freshly developing environment of WooCommerce Full Site Editing environment and planning custom solutions for the future.
Homepage view
The solutions and results:
- 95-100 Google mobile speed score for most pages
- complex tracking and analytics, including FB pixel and GA4 setup and integrations
- Custom API integrations with Instagram and Youtube
- Best practices adapting and maintaining performance in various Google services
- Noticable increase in Average CRT, Average position(SEO ranking), Inpressions, and Conversions
We are following the performance, testing and improving the stack. The section will be updated with fresh data after several months of monitoring.
Core Web Vitals
Notice the point of transition from the old website to the new one
Views from other pages
